TikTok is introducing a fresh option that enables them to reduce the quantity of AI-created media appearing in their feeds. This initiative comes as the company revealed that it currently hosts more than 1 billion AI videos.
Trial and Implementation
This change is undergoing trials over the next few weeks before a global rollout. This development coincides with a rise in content created by AI, driven by recent video-generation tools.
AI Proliferation Online
It has been noted that approximately one in 10 of the most rapidly expanding video streams on a popular video site exclusively feature content made by AI. A large amount of this content is classified as mass-produced AI material, a phrase for substandard, factory-style content that is frequently illogical or bizarre.
“We know from our community that many people like content created using AI tools, ranging from digital art to educational videos, and we aim to offer the community the power to see more or less of that, according to their own choices,” said a company executive.
AI on the Platform
The service announced that there are currently 1.3 billion videos on its service tagged as artificially created. Collectively, in excess of 100 m videos are submitted to the app each day, making AI content a limited part of its complete catalog.
Customizing Your Feed
Users will be capable of limit or boost the level of AI content they see by using the content preference option in the app and selecting the AI content topic. Further subjects that can already be adjusted under the filter cover politics, fashion, aesthetics, and choreography.
Platform Guidelines
The platform’s rules require users to tag lifelike AI-made content, and it forbids malicious deepfakes of public figures or critical incidents. Any believable AI-generated clip that is unmarked can be removed under its user guidelines.
Additionally, the platform will henceforth add an artificially created watermark to content made using its built-in AI features, or identified by an cross-platform project for recognizing artificial media. This measure is designed to deter users from seeking to evade the disclosure requirement.
AI Literacy Programs
The company is also establishing a $2m AI literacy fund for professionals and institutions to create educational content about ethical AI use. This program will assist non-profit groups specializing in training coding and technology.
Platform Protection
The platform has supported its content review process, following controversy over proposals to make redundant a large number of content moderators in Britain. It is planning to eliminate hundreds of positions in its content moderation team in London, with worker representatives and digital protection specialists expressing worry that people are being substituted by automated systems.
A trust and safety lead explained that staff-based oversight would still have a role, but automated tools can safeguard staff by eliminating the most graphic content before it has to be seen by people. The company reported a significant reduction in disturbing and violent content handled by safety staff over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to combine humans and technology to keep the platform safe,” she said. “We’ll have people as part of that process, but we also think it’s highly necessary to minimize viewing of dangerous material as rapidly, which is why a extensive automated help is proving valuable work at speed.”
